by

Heritage Auctions National Advertising Campaign Puts Domains Alongside Art, Jewelry, Coins & Other Valuable Assets

November 4, 2013 in Auctions, Domain Names, News, Numismatica, Numismatics

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson. (http://www.dnjournal.com)

Heritage Auctions ad in the New York Times Sunday, Oct. 24, 2013 Photo courtesy of Marc Ostrofsky

Heritage Auctions ad in the New York Times
Sunday, Oct. 24, 2013
Photo courtesy of Marc Ostrofsky

 

Three months ago I told you about one of the world’s three biggest auction houses –Heritage Auctions (HA) – opening a new domain division headed by veteran domain investor Aron Meystedt and how important this development was for the domain industry. For the first time an auction house in the same league as Sotheby’s and Christie’s is treating high end domain names as valuable assets displayed alongside traditional investment collectibles like art, jewelry and coins.

With HA’s first domain and intellectual property auction coming up November 21, readers of the New York Times got a first hand look at what I meant this past Sunday. HA took out a large ad to promote their fall auctions featuring various categories of art, timepieces and jewelry, Tiffany & Lalique art glass, fine wine and more, including, yes, domain names (listed right below the fold in the copy of the ad at right sent to us by Marc Ostrofsky (bidding the domain name auction is now open).

As you can see, domains are keeping some extremely good company these days, thanks to Heritage Auctions. Seeing domains listed alongside these other asset classes can only elevate them dramatically in the public’s eyes.

Ostrofsky (probably the most excited I’ve seen him since he sold Business.com in a $7.5 million deal) said, “If this auction works well, Christy’s and Southeby’s will jump in too and that one change in our world gets 10,000% more players looking at our assets and that drives prices UP.”

Full article at source>

There are several Numismatic related domains at this auction;  numismatics.com, coincompany.com, coins.ca, sellgoldcoins.com, numismaticsblog.com, thecoinblog.com, mycoincollection.com along with some other very interesting ones. The full list is here>

Share Button

Comments are closed.

Translate »